All of this work by Duncan Jones is licensed out under a Creative Commons Attribution-NonCommercial 4.0 International License.

Recommended example attributions:
"No Magic = No Business Opportunity" by Duncan Jones, Hexagon Innovating is licensed under CC BY-NC 4.0.
and
This work, "Identifying Opportunities", is a derivative of "No Magic = No Business Opportunity" by Duncan Jones, Hexagon Innovating is licensed under CC BY-NC 4.0. "Identifying Opportunities" is licensed under CC BY-NC 4.0 by John Doe.

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