Strategic Innovation
What is it?
"Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the market and generate significant new value for consumers, customers and the organisation. The innovation process challenges an organisation to look beyond its’ established business boundaries and mental models and to participate in an open minded, creative exploration of the realm of possibilities."
Saswati www.innovationandimprovement.com and Palmer and Kaplan www.innovation-point.com.
For more information refer to:
- A Framework for Strategic Innovation by Palmer and Kaplan
- Enhancing Your Strategic Innovation Efforts by Duncan Jones (me! - see below)
"Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the market and generate significant new value for consumers, customers and the organisation. The innovation process challenges an organisation to look beyond its’ established business boundaries and mental models and to participate in an open minded, creative exploration of the realm of possibilities."
Saswati www.innovationandimprovement.com and Palmer and Kaplan www.innovation-point.com.
For more information refer to:
- A Framework for Strategic Innovation by Palmer and Kaplan
- Enhancing Your Strategic Innovation Efforts by Duncan Jones (me! - see below)
