5 Key Aspects of Business Planning

Having evaluated numerous business opportunities, 5 key aspects of the planning process were identified that warrant special emphasis. These 5 aspects are: Thorough research, Product/service differentiation, Experimentation, Marketing efforts and Financial modelling. Failure to adequately address any one of these aspects early on, often results in opportunities being passed up by potential investors, the need for significant redesign or outright business failure.

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